This wasn’t a major cause for health concerns, but the health issues regarding 3D films definitely kept most audiences from purchasing a ticket. A total 54.8% viewers reported sickness after experiencing a 3D movie, which pales in comparison to 14.1 of the total sample who watched 2D movies. According to one study done back in 2013, 497 healthy adults’ self-administered on a convenience sample on the vision before and after 2D and 3D movies. Disorientation, nausea, and oculomotor were reported by several moviegoers due to the effects of 3D. One of the biggest issues regarding the format is that it caused some health problems. So, the question is, what happened? Why did the 3D craze fizzle out? There are several reasons for that answer actually. The format isn’t exactly dead, but it hasn’t reached the heights that it did following the massive success of Avatar. By the time 2019 rolled around, 3D televisions were no longer in production and IMAX began to phase out the 3D screens. However, that number would decline as years passed in 2017, the revenue saw an 18% decline, according to a report from the Motion Picture of America. 3D films actually generated $2.2 billion in revenue at the box office in 2010, a year after the historic Avatar made its theatrical debut. The 3D format was considered a success when it burst onto cinema screens and more often than not, 3D movies tended to do better at the box office. It wouldn’t take long for the concept to see a weekly occurrence in movies, with some of the biggest films such as Alice in Wonderland, Toy Story 3, and The Last Airbendermarking their territory under the popular format. Of course, it helped that the James Cameron film made over $2 billion worldwide, making executives and producers believe that 3D was the future of filmmaking altogether. As time flew by, the 3D format became more prominent in the world of films however, it wasn’t until Avatar pushed the boundaries of the technology that made the format a hot commodity. Nearly 50 years later, the technology of the 3D format saw Friday the 13th Part III, Jaws, and Amityville all in 3D. Obviously, technology was vastly different during that time period as Hollywood was in the process of transitioning from the silent era in the late 20s.
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In fact, The Power of Love, which came out in 1920, is considered the first 3D movie screened for mainstream audiences.
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